The Dream
“Life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement regardless of social class or circumstances of birth.” -The American Dream “Anyone who is determined to change his or her life through the pursuit of higher education should be provided that opportunity.” - Broward College
The Campaign
More than 600 students have made it 75% of the way to their graduation. The remaining 25% is a barrier of $2,000. Often, this all that stands in the way of the American Dream for these students - a career, a sustainable way of life, and a decent standard of living.
The Concept
The Last Mile These hard-working students are so close to graduating. In the last mile and at the 11th hour, they find themselves just shy of the finish line.