Popclik  |  Cannes Lions Shortlist  |  2014


Challenge

PopClik is a new brand of headphones in the U.S. and South America. 
They wanted to launch their brand with a fresh visual targeting young people.


Solution

We developed a campaign that points out the benefits of using headphones with
a good sound system: you get into your own world and keep The Real World Outside.





















































Process: Drawings